Healthcare Website & SEO Consultant · Medical Anthropologist

Healthcare Websites That Patients Understand and Trust

Healthcare website design, audits and SEO for doctors, surgeons and private practices in the US, UK and Australia. Built around how your patients search, decide and trust.

Medical anthropologist trained at Heidelberg University · Former Senior Research Associate, BRAC University · Website and SEO work since 2017

Salauddin Biswas, healthcare website and SEO consultant, at his desk with a laptop and a content planning notebook.

"Patients decide whom to trust long before they call. Your website should help them decide."

Your patients arrive feeling ashamed, afraid or unsure.

These three websites were built for that moment.

ShamePatient feeling

Dr. Muhammad Nazrul Islam · Colorectal surgeon, Dhaka

Patients with piles or fistula often wait months before seeking help. The site never asks them to name the disease. It starts with “Just tell me what you feel.”

Visit the live site →
FearPatient feeling

Dr. Tanvir Hasan Siddique · Orthopaedic surgeon, Dhaka

Families hear “surgery” and worry whether a parent will walk again. The site starts with the pain, not the operation, and explains what happens before surgery and during recovery.

Visit the live site →
UncertaintyPatient feeling

Dr. Mohammad Ali · Blood specialist, Dhaka

A strange blood report can frighten a whole family. The site makes the report the starting point and sorts worry into three calm paths.

Visit the live site →

Every specialty has its own feeling: embarrassment in dermatology, guilt in paediatrics, grief and hope in fertility. I research yours before I plan a single page.

All three are live practices in Dhaka, where I followed each project from the first plan to launch. The method travels: the regulations, the language and the booking tools change, but how patients feel does not. For practices in the US, UK and Australia, I work to your local rules, in your English, in your working hours.

Your practice could be the fourth example.

See how each site was planned →

Why I start before the website exists

You know the medicine. I study how your patients talk about it.

I didn’t begin in web design. I began by listening to people describe illness in their own words.

1

Fieldwork

For my Heidelberg thesis, later published, I studied the health of tannery workers in Dhaka. I saw how exhaustion and money keep people away from care.

2

Public health research

At BRAC University’s James P Grant School of Public Health, I worked on REACHOUT, an EU-funded action research project in Africa and Asia, studying what keeps people from reaching care: distance and missing information. Read our paper.

3

Health writing (2017)

I started writing health content and saw that pages without a plan confused both patients and Google.

4

SEO

I learned SEO and found that it fails when the website structure is wrong.

5

Today

I start with the patient journey and the site structure. Design, content and search follow. A development team builds under my direction.

Read more about my method →

How my approach differs from a generic agency

A generic approachHow I work
Starts with keywords and trafficStarts with how your patients feel and what they search
Assumes every patient searches the same wayStudies how patients in your area describe illness: their words, beliefs and worries
A page for every keywordOne page, one clear job, so your pages don’t compete
Promises rankingsNo guarantees. A clear plan you can check
Health claims without sourcesPlain language, cited sources, marked for your clinical review
Forms that ask for too muchForms that ask only what’s needed. Privacy decisions stay with you and your adviser

Questions doctors ask me

Do you build the website, or only plan it?

Both. I lead the strategy, design and content, and a development team working under my direction builds the site. If you already have a developer, I deliver the plan and your team builds from it.

Do you guarantee rankings or more patients?

No. No honest healthcare SEO consultant can. What I can promise is a clear structure, careful content and a plan you can check.

How do you handle patient privacy and HIPAA?

I never ask for patient health information, and my work covers public-facing pages. I plan contact forms, booking paths and disclaimers with HIPAA (US), UK GDPR and the Australian Privacy Act in mind. Final compliance decisions stay with you and your legal adviser.

Can you work with my practice from Bangladesh?

Yes. I work with practices in the US, UK and Australia by email and scheduled video calls in your working hours. Every project starts with a written proposal, timeline and fixed price.

Who owns the website?

You do. The site is built on hosting in your own account, the domain stays in your name, and you can remove our access at any time after launch.

Do you use AI?

Only as an assistant for grammar checks, sorting data and layout planning. I don’t publish automated, unverified health content. I review every plan and page myself.

What does it cost?

Prices are project-based, in US dollars, and start from: Website & SEO Audit $350 · SEO planning or content strategy $1,200 · page copy $150–$300 per page · solo-practice website design and build $2,800. Clinics and groups are quoted by scope. See the full pricing.

How long does it take?

An audit for a solo practice usually takes 5–7 business days. SEO planning or content strategy takes 2–4 weeks. A solo-practice website takes 4–6 weeks from approved plan to launch. Timelines are confirmed in your quote.

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