About Salauddin Biswas
You know the medicine. I study how your patients talk about it.
I plan, design and write websites for doctors, surgeons and private practices in the US, UK and Australia, and I lead their SEO. My starting point is not a keyword list. It is the way your patients describe what they feel, what worries them, and what they need to know before they call.
I trained in medical anthropology at Heidelberg University and spent three years in public health research at BRAC University before moving into website content and SEO in 2017. Since February 2026 I have worked independently. A development team builds under my direction, or your own developer builds from my plan.
- MA, Health and Society in South Asia (medical anthropology), Heidelberg University
- Senior Research Associate, BRAC University, 2013–2016
- Website and SEO work since 2017
- Based in Dhaka · calls booked in your time zone
Why I start with how your patients talk
Medical anthropology studies how people experience illness: the words they use, what they believe is wrong, and what stops them from asking for help. That is the lens I bring to every healthcare website.
“I know what I’m feeling. I don’t know what to call it.”
An illustrative thought, not a quotation from a patient.How patients say it → how the clinic says it
- “There’s blood when I go to the toilet.”Rectal bleeding
- “My report says my platelets are low.”Thrombocytopenia
- “My knee gives way on the stairs.”Knee instability
Illustrative examples. A good page starts with the patient’s words and leads to the clinical answer.
The words patients begin with
Patients rarely search with a diagnosis. They search with a symptom, a test result or a worry. I make room for their everyday words alongside the clinical terms, so they can reach the right page without knowing the medical name.
The feeling behind the search
Embarrassment, fear and uncertainty change what someone is ready to read. A family holding a frightening blood report needs a calm explanation before a booking button. I plan the tone and order of each page around that moment.
The local context
People describe illness differently across communities, countries and languages. I study how patients in your area talk and search, so your site speaks their language, not a template’s.
This is a lens for planning and writing, not a substitute for clinical judgement. You review every medical statement, and diagnosis and treatment decisions stay with you.
My path to healthcare websites
Most recent first.
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Since February 2026
Independent consultant
I start with the patient journey and the site structure. Design, content and search follow. A development team builds under my direction.
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2017 – February 2026
From health writing to website structure
I started writing health content and saw that pages without a plan confused both patients and Google. I learned SEO, and found that it fails when the website structure is wrong. At SA Websoft I led website and SEO work, and moved into structure and design.
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2013 – 2016
BRAC University, Dhaka
Senior Research Associate at the James P Grant School of Public Health. I worked on REACHOUT, an EU-funded action research project in Africa and Asia, studying what keeps people from reaching care: distance and missing information. I co-authored the project’s paper in Human Resources for Health.
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2010 – 2013
Heidelberg University, Germany
MA in Health and Society in South Asia (MAHASSA), a programme in medical anthropology. For my thesis I studied the health of tannery workers in Hazaribagh, Dhaka, and saw how exhaustion and money keep people away from care. The study was later published in Advances in Anthropology. Afterwards I worked as a research assistant at the university’s Cluster of Excellence “Asia and Europe in a Global Context”, organising fieldwork and transcribing and translating interviews.
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2005 – 2009
University of Dhaka
MA in Islamic History and Culture, First Class with 1st Position. I then taught as a lecturer at Western College, Dhaka.
A project that shaped my approach
Dr. Muhammad Nazrul Islam, colorectal surgeon. Patients with piles or fistula often feel too embarrassed to name the problem, so the site never asks them to.
- The patient feels“Something is wrong, and it’s hard to say.”
- The site’s first words“Just tell me what you feel.”
- The site guidesSymptom → condition → treatment
- The patient actsContacts the surgeon
How I work, and where my role ends
What is out there? · What does it mean for your patients? · What should change on your website?
Every project starts with these three questions.
- 1
Research
Your specialty, you, and your patients’ context
- 2
Proposal
Scope, structure, timeline and fixed price
- 3
Design & build
Structure, design, content and SEO
- 4
Your review
You approve the site before launch
Your experts decide
- Your cliniciansEvery medical statement, diagnosis and treatment decision
- Your legal adviserPrivacy rules for forms and tracking, such as HIPAA, UK GDPR or the Australian Privacy Act
- Your technical teamHow patient data is stored and protected
What each step includes
Research
- Your specialty and market: how your field is changing, and how other practices present similar care online
- You: your CV, your training and the care you actually provide, through a structured conversation before a single page is planned
- Your patients’ context: guidance from bodies such as the WHO and national health authorities, and published research on patients in your area where it exists, for example studies on children’s health in Texas for a paediatric practice there, read through an anthropological lens
Proposal
- A written project proposal: scope, page structure, timeline and fixed price
- For a new practice website, a researched recommendation for the domain name and hosting
Design & build
- Site structure and patient journeys
- Page design, built by a development team under my direction, or a clear plan for your developer (website design and build)
- Patient-facing content in plain language, with sources marked for your review
- Healthcare SEO, internal linking and local search
- Forms that ask only for what is needed, and never ask you for patient information
I don’t give medical or legal advice, and I don’t certify that a website is compliant. Real patient details are never used in public copy or case studies without approval.
Education and research you can check
Every claim on this page can be verified. Here are the records.
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Heidelberg University, Germany
MA in Health and Society in South Asia (MAHASSA)
A programme in medical anthropology, 2012. Thesis: Work and Health Among Tannery Workers: An Ethnography of Hazaribagh, Dhaka.
View degree certificate (PDF) ↗ - University of Dhaka
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Peer-reviewed research
Biswas S, Rahman T. The effect of working place on worker’s health in a tannery in Bangladesh. Advances in Anthropology, 2013; 3(1): 46–53.
View paper ↗Mahmud I, … Biswas S, et al. Exploring the context in which different close-to-community sexual and reproductive health service providers operate in Bangladesh: a qualitative study. Human Resources for Health, 2015; 13: 51.
View paper ↗ -
Reports and conferences
- Co-author, Context Analysis: Close-to-Community Health Care Service Providers in Bangladesh, REACHOUT Consortium, 2014.
- Poster accepted for the Prince Mahidol Award Conference (PMAC) 2017, Bangkok, with sponsorship offered. I was unable to attend.
- Abstract accepted for the Anthropological Association of Ireland annual conference, Maynooth University, 2016.
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Selected training
- Rethinking medical anthropology and its methodology, with Prof. Lawrence Cohen (University of California, Berkeley), 2015
- Qualitative data coding and narrative writing, with Dr Sally Theobald (Liverpool School of Tropical Medicine), 2013
- Project Cycle Management, Project Development Foundation (The Netherlands), 2015
All publications on Google Scholar ↗
Official name on degree records: Md. Salauddin Biswas.
Working with you from Dhaka
I’m based in Dhaka, Bangladesh, and work with practices in the US, UK and Australia. Most of the work happens in shared documents and written recommendations, so you can review them in your own time. Video calls are booked through a calendar that shows available times in your own time zone.
How a project runs
- A free 15-minute call to understand your practice and what you need
- A written proposal with scope, timeline and fixed price
- Clear review points: you approve the strategy before design starts, and the site before it goes live